AI Insights · Timothy · July 2022
Top 5 Health and Fitness Apps on iOS in New Zealand Q2 2022
Discover the performance trends of the top 5 health and fitness apps on iOS in New Zealand during Q2 2022, including download rates, revenue, and active user metrics.
In the second quarter of 2022, the top 5 health and fitness apps on iOS in New Zealand showed varying trends in downloads, revenue, and active users. Let's take a closer look at the performance of Calm, MyFitnessPal: Calorie Counter, Headspace: Sleep & Meditation, Flo Period & Pregnancy Tracker, and Strava: Run, Bike, Hike.
Calm saw a peak in weekly revenue at around $12K in mid-April, followed by a gradual decrease to approximately $7.8K by the end of June. Downloads fluctuated, reaching a high of 819 in late April and tapering off to 549 by the end of the quarter. Active users hovered around 10K to 12K, showing a slight decline towards the end of the period.
MyFitnessPal: Calorie Counter experienced consistent weekly revenue, peaking at $10.9K in late April and maintaining around $9.6K by the end of June. Downloads peaked at 1K in late April and saw a slight decline to 774 by the end of the quarter. Active users started at approximately 46.6K and saw fluctuations, ending at around 41.4K.
Headspace: Sleep & Meditation demonstrated strong weekly revenue growth, peaking at $10.3K in late April and stabilizing at around $8.2K by late June. Downloads varied, peaking at 368 in mid-May and dropping to 263 by the end of the quarter. Active users remained relatively steady, ranging from 2.2K to 2.5K.
Flo Period & Pregnancy Tracker had a notable peak in weekly revenue at $9.4K in early May, with a gradual decrease to $6.8K by the end of June. Downloads peaked at 1.2K in early April and fell to 1K by the end of the period. Active users fluctuated between 37K and 43K, showing a slight increase towards the end of June.
Finally, Strava: Run, Bike, Hike saw an initial peak in weekly revenue at $8.2K in late April, with a decline to approximately $5K by the end of June. Downloads peaked at 901 in late April and decreased to 503 by the end of the quarter. Active users remained steady, averaging around 11.5K to 13.7K throughout the period.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
